Web, software & AI engineering
I build useful things.
And lead the people who build them.
Twenty-plus years at the intersection of engineering, design and the work people actually need to do.
I’m Stefano. I lead web engineering and conversion work at JumpCloud. I’m as comfortable shaping a roadmap and coaching a team as I am working through the implementation.
The through line: understand the problem, choose the right tools, make the useful change. Then check that it holds up.
Read my resumeStrategy and delivery belong in the same conversation.
Website Manager · Sep 2020–present
Lead web engineering and CRO. Coach engineers, develop technical owners, and shape quarterly priorities with Marketing, Product and RevOps. Led Pardot-to-Marketo integration and Vue modernization, and introduced practical AI workflows.
Senior Software Engineer / Full Stack Developer
Feb 2019–Sep 2020
Refactored a content API with AWS Lambda, Node.js and GraphQL. Extended headless WordPress with React and Gatsby, and contributed to reusable web components and automated testing.
2002 onward
Websites, software, integrations and the operational details that make them dependable. More than two decades of building and learning.
Products. Platforms. Intelligent workflows.
Ideas made useful.
Engineering leadership, applied AI and hands-on product delivery across web, native apps and connected systems. Selected projects show how I turn complex requirements into working software.
Design, engineering
and growth at one table.
The website is a product, an operating system and a meeting point for a whole team.
At JumpCloud, I lead web engineering and conversion work as Website Manager: shaping priorities, coaching engineers, building technical ownership and staying close to implementation. The work spans Vue modernization, Pardot-to-Marketo integration, reusable components and the systems behind content and measurement.
Earlier at TrainingPeaks, I helped refactor a content API around AWS, Node.js and GraphQL, extend headless WordPress with React and Gatsby, and bring reusable components and automated tests into delivery.
Less handoff friction.
More considered action.
Useful agents need more than a good prompt. They need a place in the work.
I build specialist workflows for intake, audits, planning, engineering, security and delivery. TIbot brings that approach into Slack and Jira, with webhooks, scheduled work, deduplication, human approval and guarded updates. Reusable specialist skills connect intake and planning to implementation, review and handoff.
Agent Workflow Learning closes the feedback loop: review an execution, propose a refinement, compare it with a baseline, then adopt or roll back. PageInsights approaches a different problem—turning aggregate page behavior into findings about section exposure, CTA friction and forms.
Find the right thing.
Make the next step work.
The useful part happens between the question, the source and the next action.
Client search work for House of Destiny combines WordPress, OpenAI embeddings, Supabase vector retrieval and keyword matching. Grounded summaries, filters, caching and analytics connect a visitor’s question to material they can inspect.
A calendar scheduling system connects Google Calendar and iCloud CalDAV with timezone-aware availability and meeting creation. Locks, request identifiers, conflict checks and recovery turn an attractive booking interface into something dependable.
One place for a vehicle’s history, modifications, media and the story behind the build.
Build profiles connect modifications, dyno results, photography and QR sharing. The event side brings organizer workflows, judging and offline support into the same system.
One workflow.
Every platform’s reality.
A publishing tool that treats the awkward platform details as part of the product.
OAuth connections, ordered carousels, JPEG normalization, optional FFmpeg processing and chunked TikTok uploads. R2 media storage, diagnostic history and delivery states help make failures explainable.
The business behind
the appointment.
An operating system for bookings, calendars, waitlists and the people keeping a salon moving.
A multi-tenant platform with role-based permissions and operational workflows. The web, API and background worker share a data model, with a native SwiftUI companion in development.
Hold. Talk.
Get back to it.
Dictation designed to fit around the work, with local recognition and careful text cleanup.
A SwiftUI macOS and iOS app with a compact HUD, keyboard workflows and a personal dictionary. Apple Speech, optional Parakeet Core ML and WhisperKit provide recognition options.
Automation earns its place by being useful, understandable and accountable.
TIbot connects specialized Slack and Jira agents with webhooks and scheduled workflows. Deduplication, guarded state changes and approval controls keep the action tied to the person who owns it. Colleagues use it in their work.
A reusable orchestrator brings specialist roles together across intake, audit, planning, frontend, backend, APIs, security and delivery. I built it and adapted the approach to JumpCloud.
Public overview only. Employer internals, configuration and metrics remain private.
Agent Workflow Learning turns execution reviews and user feedback into refinements to instructions and workflows. Candidate changes are evaluated against a baseline, with an explicit decision to adopt or roll back.
This is a workflow improvement framework. It does not train model weights.
An installable WordPress behavior analytics plugin: aggregate heatmaps, section exposure, CTA and form friction, comparisons, findings and exports.
Role permissions, bounded storage, retention and suppression are part of the design. Collection is off by default. It excludes session replay, visitor identity and experiment assignment.
Tested in an isolated WordPress environment. Staging and live use remain unverified.
Exploring sticky variants, goal instrumentation, statistical reporting, cache behavior and consent as an alternative platform architecture.
A proposal and technical spike, without claims of achieved savings or production outcomes.
Client AI search for HOD combines WordPress, OpenAI embeddings, Supabase vector search and keyword matching. Grounded summaries and analytics connect retrieval with the visitor’s question.
Delivered in beta. Migration to the main target site remains unverified.
A custom WordPress scheduler connects Google Calendar and iCloud CalDAV. Timezones, locks, idempotency and recovery handle the details that an appointment interface cannot ignore.
Looking for an engineering leader who stays hands-on?
Let’s talk about your team and the role.